SEO has become much more transparent. Which is a good thing.
The SEO industry is now so focused on usability, more than ever it starts in the foundations of the site you are creating. Everything is scrutinized, from the amount of white space, to photo compression. But that’s good. SEO should be about usability. It makes the whole thing much more understandable. Less mysterious.
So, if you are starting out in SEO you really need to know what you are doing. Researchers who are the giants in the field, the people that Google watch ! These are the folk to follow. Don’t toll though forums expecting to gain insight into SEO secrets! They are not in there! Although some of the SEO forums are ok, you need to dedicate yourself to good research, and that never stops, by the way. SEO is ever evolving so you need to stay on top of the changes & tweaks.
As we know SEO falls into two main categories, lets explore them :
Onsite SEO & OffSite SEO.
Onsite SEO is the work done on the website. It’s in the way the site is created. So, you need to know what you are doing form the very first onsite of creating a website. But it’s all learnable, and all the necessary information is out there for you to find. Onsite SEO is very important though. In smaller markets, it can be all that’s needed to make a site rise to the top of the searches. So onsite SEO is an important ally.
Offsite SEO is the work done away form a website, usually after launch. Much of it revolves around link building. But they have to be Quality Links. Google has cracked down hard recently on all these supposed backlinks that you can buy in large bulk quantities. They held very little weight in the searches when they were in use, and now you can even get penalized for using them ! So Quality Backlinks are key. There is a whole load of other important techniques to be applied in this area. But I will leave it for you to read up on.
On the whole SEO is big business – Everyone wants to be on top. Rightly so. But for you to stand out in this field you have to present yourself to your client as an authority on the subject, And that’s not going to happen unless you really do know what you are talking about. And first and foremost, you want your client to trust you.
Never promise the client the No 1 spot. Its bad form and it’s not possible, as in most markets the search results will fluctuate. And - you don’t want to look like a liar to your client !!! You want to say, that you can keep them in the top listings.
So in closing it’s just like any other arena. If you want to be at the top of your game you need to know what you are doing and study is the key. But study the good guys. The others will come and go. To stay on top, apply the correct techniques and enjoy the results. There is nothing like it. Hearing your clients say how thrilled they are with your work, and that they can’t believe they are at the top of the search for their key phrases.
I wish you every success with your SEO journey, don’t you love being on the leading edge !